AI Mode: Features & Ranking — Whiteboard Friday
Analyze early data from Google’s AI Mode in STAT. This study of 40,000 keywords reveals a mere 12% overlap with traditional organic rankings and expl…
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AI Search Is Ignoring You: Here’s Why Your Competitors Get Picked
Let me say this upfront: AI search isn’t “unfair.” It’s just brutally honest. Google, ChatGPT, Gemini, Perplexity, AI Overviews — they don’t feel …
Only 12% of AI Mode Citations Match URLs in the Organic SERP
Why do only 12% of AI Mode citations match organic SERP URLs? Discover how AI Mode selects sources and how to win visibility beyond rankings.
Why Export GA4 Data to BigQuery? — Whiteboard Friday
Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention limits to f…
Is AI SEO Worth the Investment? Breaking Down the Pros and Cons
AI is changing search—and it’s changing it fast. People aren’t just “Googling” anymore. They’re asking AI tools to summarize, recommend, and decide.…
Life After AI Overviews: How Websites Can Reclaim Lost Traffic
I’ve spoken to a lot of clients and fellow marketers lately asking the same question: “Why did our traffic drop even though our rankings didn’t?” If…
How to Build AI Citations — Whiteboard Friday
Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research prompts, analyze sources, and use proactive…