Is AI SEO Worth the Investment? Breaking Down the Pros and Cons AI is changing search—and it’s changing it fast. People aren’t just “Googling” anymore. They’re asking AI tools to summarize, recommend, and decide.…
Life After AI Overviews: How Websites Can Reclaim Lost Traffic I’ve spoken to a lot of clients and fellow marketers lately asking the same question: “Why did our traffic drop even though our rankings didn’t?” If…
How to Build AI Citations — Whiteboard Friday Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research prompts, analyze sources, and use proactive…
How to Build a Multimodal Content Strategy for Maximum Reach, Engagement, and Visibility Sharing your message in only one format is no longer enough to succeed in the digital world. Building a strong Multimodal Content Strategy helps you…
Browser Wars Are Coming To AI Search: An AMA With Mark-Williams Cook Worried about declining SEO traffic in the AI era? Mark Williams-Cook reveals 2026's key tactics for surviving SEO changes and mastering AI searc…
How To Build Site Authority and Multi-Channel Relevance in the Age of AI Discover how to build site authority in an AI-driven world using off-site campaigns. Learn to utilize off-site signals, enhance LLM visibility, and o…
What is ChatGPT Atlas? — Whiteboard Friday What is ChatGPT's Atlas? Charlie Marchant explains OpenAI's new AI-powered browser, its "Agent Mode" capabilities, and the pros and…