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The Biggest Digital Marketing Trends Defining 2026

Digital marketing in 2026 is moving at a speed that’s honestly tough to keep up with. If you want to win this year, you don’t just “do marketing”—yo…

AI Mode: Features & Ranking — Whiteboard Friday

Analyze early data from Google’s AI Mode in STAT. This study of 40,000 keywords reveals a mere 12% overlap with traditional organic rankings and expl…

AI Search Is Ignoring You: Here’s Why Your Competitors Get Picked

Let me say this upfront: AI search isn’t “unfair.” It’s just brutally honest. Google, ChatGPT, Gemini, Perplexity, AI Overviews — they don’t feel …

Only 12% of AI Mode Citations Match URLs in the Organic SERP

Why do only 12% of AI Mode citations match organic SERP URLs? Discover how AI Mode selects sources and how to win visibility beyond rankings.

Why Export GA4 Data to BigQuery? — Whiteboard Friday

Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention limits to f…

Is AI SEO Worth the Investment? Breaking Down the Pros and Cons

AI is changing search—and it’s changing it fast. People aren’t just “Googling” anymore. They’re asking AI tools to summarize, recommend, and decide.…

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