How to Track Your Brand Across ChatGPT, Gemini, Perplexity, and Google AI with Semrush One
Strong Google rankings no longer tell me the whole story. A company can rank well in traditional search and still be missing when customers ask Chat…
SEO
Prompt Research for SEO: Going Beyond Traditional Keyword Research
For years, keyword research has been one of the first things I do when building an SEO strategy. I look at search volume, keyword difficulty, searc…
How To Get Your Website Ready For AI Agents
AI agents are already browsing your site. Here is Crystal Carter's five-part framework for agent readiness, from llms.txt and MCP to choosing the…
How to Strengthen Your Brand's Authority — Whiteboard Friday
Discover proven strategies for strengthening your brand's authority in 9 easy steps. From product excellence (featuring Tony's Chocolonely) t…
Two Truths and a Lie About Digital PR
You don't need an agency for digital PR. Debbie Chew shares her CIDER framework, a real $1M campaign recovery, and how to get your brand cited by…
How To Build Site Authority and Multi-Channel Relevance in the Age of AI
Discover how to build site authority in an AI-driven world using off-site campaigns. Learn to utilize off-site signals, enhance LLM visibility, and o…
Demystifying Grounding Queries with Real Data
Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content fo…
AEO vs. GEO: Understanding the Two Sides of AI Search
Remember when SEO was mostly about getting your website onto the first page of Google? Search has changed quite a bit since then. Featured snippets…