Does Schema Markup Impact SERP Rank?
Is schema markup a direct ranking factor or just good housekeeping? Explore the multi-engine study on structured data, search visibility, and the rol…
Posts
The "TikTokification" of Search: Why the Creator Model Is Replacing the Ranking Model
Your rankings are holding. Your traffic isn't. The problem isn't your SEO. It's the model. Here's how search is adopting creator plat…
Search Generative AI Performance Reports in Search Console: What They Show and How to Use Them
For almost two years, every SEO has been asking Google the same question: my traffic is dropping, AI Overviews are eating my clicks, but is my conte…
Choosing the Right AI Search Prompts to Track (Without Drowning in Data)
AI search has reshaped how I think about SEO measurement. For years, SEO work centered on rankings, search volume, clicks, and organic traffic. Thos…
The 4 S’s of YouTube Success — Whiteboard Friday
Want to grow your YouTube channel? Phil Nottingham breaks down the four S's of YouTube success: Subscribers, Suggested, Search, and Shorts.
Google Core Updates 2026: A Recovery Playbook for January, March, May, and June Updates
Seven months into 2026, and Google Search still hasn’t settled down. If your traffic chart looks like a seismograph, you’re not imagining it — betwe…
How to Track AI Prompts: A Step-By-Step Guide (Manual + Tools)
A few years ago, “visibility” meant one thing: where you ranked on Google. Now your buyers are just as likely to ask ChatGPT, Perplexity, or Gemini …